Spotify announced a partnership with Bookshop.org to sell physical books directly within its streaming application. The company is also launching “Page Match,” a new tool that enables users to scan printed text and instantly switch to the corresponding audiobook narration. The move is aiming to challenge Amazon's dominance by integrating physical and digital reading experiences for users in the U.S. and U.K..
Spotify partners with Bookshop.org to sell physical books

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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