Rox, a sales automation startup, secured a new funding round valuing the company at $1.2 billion. General Catalyst led the investment as the business is projected to close 2025 with $8 million in ARR. The platform connects to existing corporate software to deploy AI agents that monitor accounts and update CRM records.
Rox reaches $1.2B valuation in new General Catalyst funding round
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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