Prime Video launched Clips, a scrollable short-form video feed that lets users browse personalized snippets of movies and shows on the Prime Video mobile app. The feature first launched with NBA highlights during the 2025-26 season and has now expanded to include moments from movies and series across the platform, with users able to watch the full title, rent, buy, subscribe, save to a watchlist, or share clips directly from the feed. Clips is initially rolling out to select customers in the U.S. on iOS, Android, and Fire tablets, with full availability coming this summer. The launch joins a series of recent mobile experience improvements at Prime Video including a refreshed home page that auto-plays trailers, vertical images that allow customers to see up to 50% more titles on their screen, and a redesigned player.
