PayPal has introduced Storefront Ads, a new ad format that turns open-web display ads into fully functional storefronts with built-in checkout via PayPal and Venmo. The ads let consumers purchase products without leaving the page they’re on, aiming to reduce friction and boost conversions. Powered by PayPal’s transaction graph and set to launch this summer, the ads offer merchants a way to reach users beyond their websites with real-time, personalized shopping experiences.
PayPal Launches Shoppable Storefront Ads Across the Web
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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