OpenAI charges approximately $60 per 1,000 views for its initial batch of ChatGPT ads, a premium rate that rivals live NFL broadcasts and significantly exceeds Meta's average pricing. Despite the high cost, the company currently provides limited performance data to advertisers and offers only basic metrics like total impressions rather than granular attribution insights. The initiative targets free and low-cost users as part of a broader effort to generate $11 billion in annual revenue from non-paying customers by the end of next year.
