OpenAI says the rate at which ChatGPT users dismiss ads has fallen 50% since it launched its advertising business in February, which the company treats as a proxy for relevance and a sign users find the ads more useful, according to Search Engine Land. Chief Revenue Officer Denise Dresser framed the conversational ad format around usefulness rather than attention-grabbing, arguing ads inside ChatGPT face a higher bar since users come to accomplish a task and disconnected ads risk eroding trust. The update offers an early read on how advertising may work inside generative AI, with the pitch being that AI ads integrate with user intent rather than interrupting it. The momentum comes as OpenAI builds its ad business while competing for enterprise AI spending against rivals like Anthropic.
