Meta began laying off approximately 10% of its Reality Labs workforce, closing several VR game studios and shifting focus toward AI and mobile-friendly experiences for its Horizon Worlds platform. The cuts reflect a strategic pivot away from high-end virtual reality hardware as the company aims to replicate the success of platforms like Roblox to attract younger users on mobile devices. Despite over $70 billion in losses from its metaverse division since 2020, Meta plans to reinvest savings into its successful smart glasses partnership with EssilorLuxottica and ongoing AI development.
Meta scales back VR ambitions with layoffs and studio closures

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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