Meta is testing a paid WhatsApp Plus subscription offering premium stickers, custom themes, pinned chats, and other cosmetic upgrades

Meta is rolling out a paid tier for WhatsApp called WhatsApp Plus that gives subscribers access to premium stickers with special effects, personalized app themes and icons, the ability to pin up to 20 chats, and custom ringtones for specific contacts, with no impact on free features like messaging, voice calls, or end-to-end encryption. Pricing has not been officially announced but WABetaInfo found subscription costs currently ranging from less than $1 to around $3 depending on market, with one-month trials potentially being offered. The test follows Meta also trialing Instagram Plus, a similar premium tier for Instagram with extended Stories and other exclusive features.