Klaviyo announced a strategic partnership with Google to deepen integrations across Google Ads and other Google marketing tools. The partnership is designed to help brands activate first-party data from Klaviyo within Google’s advertising ecosystem to improve targeting, measurement, and campaign performance. The companies said the collaboration will focus on making it easier for marketers to connect customer data with Google’s AI-powered advertising products.
Klaviyo Announces Strategic Partnership with Google to Deepen Google Ads Integration
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
Never miss important e-commerce news
Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.