Interluxe Group, a luxury marketing agency, acquired adMixt, a performance marketing agency with proprietary technology and expertise across Meta, Google, TikTok, and other platforms, for an undisclosed amount. Founded in 2012, adMixt specializes in paid search, paid social, and performance creative for premium and luxury brands including Éterne, Hunter Douglas, and Westman Atelier. The deal creates an end-to-end luxury marketing offering spanning strategy, creative, experiences, communications, media, and performance marketing, with more than 200 team members across North America and Europe, and strengthens Interluxe's Optima platform, a proprietary engine that unifies first-party data and audience intelligence to reach affluent consumers. adMixt CEO Kevin Simonson joins Interluxe as President of Performance Marketing, while founder Zach Greenberger becomes CTO. The acquisition follows Interluxe's 2025 growth investment from Mountaingate Capital.
