Hupo raises $10 million for AI sales coaching after pivot

by | Jan 13, 2026 | Latest E-commerce News & Updates

Hupo, a startup providing AI-powered sales coaching for financial institutions, raised $10 million in Series A funding led by DST Global Partners. The Singapore-based company pivoted from a mental wellness platform to offering real-time guidance for agents at clients like Prudential and HSBC. Founder Justin Kim stated the capital would support expanding the product into the U.S. market in the first half of the year.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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