At its I/O 2025 event, Google announced a partnership with Warby Parker to launch smart glasses equipped with augmented reality and Gemini AI, setting up a direct challenge to Meta’s Ray-Ban lineup. As part of the deal, Google will invest up to $75M in Warby Parker stock and co-fund product development. Also revealed: an AI-powered “Buy for Me” shopping agent, virtual try-ons, and expanded AI Mode in Search that pulls data from Gmail and YouTube to personalize results. With smart checkout features and real-time price alerts, Google is leaning heavily on AI to defend its search ad business from OpenAI. The moves come as Google’s Gemini 2.5 Pro leads benchmark rankings and Veo 3 adds audio+video generation to its media AI arsenal.
Google Unveils AR Smart Glasses with Warby Parker
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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