Google tests a Chrome protocol that verifies email ownership at signup without sending a one-time code or a magic link

by | Jul 29, 2026 | Latest E-commerce News & Updates

Google is testing an Email Verification Protocol in Chrome that proves a signup address belongs to the person entering it, with no one-time code or magic link involved. Chrome pulls cryptographic proof from whoever hosts the mailbox and hands it straight to the site, so a shopper filling out a form never leaves the page for their inbox, and sites without provider support fall back to the usual email round trip. Merchants would catch typos, disposable addresses, and fake accounts at the form instead of after they land in a CRM. EVP is live in Chrome's Origin Trial, which lets developers run unreleased features on production sites ahead of any decision to ship them. Passkeys and Federated Credential Management already pulled login work into the browser, and Chrome's share plus Gmail's reach could carry the protocol on their own.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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