Google launches new screenless Fitbit Air for $99.99 to power its Gemini-driven Google Health Coach service

by | May 9, 2026 | Latest E-commerce News & Updates

Google launched the Fitbit Air, a new screenless wearable designed to unlock the full power of the company's Gemini-driven Google Health Coach service. The lightweight pebble-style tracker offers up to a week of battery life and includes 24/7 heart rate tracking, heart rhythm monitoring with AFib alerts, SpO2, resting heart rate, heart rate variability, and sleep tracking, along with automatic workout detection. The device is available for pre-order starting today at $99.99 and includes a three-month trial of Google Health Premium, with a Stephen Curry co-designed Special Edition launching May 26 for $129.99. Fitbit Air is compatible with Android and iOS, and accessory bands are available for pre-order starting at $34.99.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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