Google launches memory and chat history import tools for Gemini to ease switching from rival AI apps

by | Mar 28, 2026 | E-commerce News

Google is rolling out two new switching tools for Gemini that allow users to import memories and full chat history from other AI apps, letting them carry over personal context such as preferences, relationships, and past conversations rather than rebuilding them from scratch. The memory import feature works by prompting users to copy a generated summary from their current AI app and paste it into Gemini, while the chat history tool accepts a ZIP file upload of prior conversation threads that can then be searched and continued inside Gemini. Google is also renaming its “past chats” feature to “memory” in the coming weeks, a change that signals how central conversation continuity has become to its AI assistant strategy.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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