Google Ads launches beta tool that uses AI to scan websites and automatically add products to campaigns

Google Ads added a new beta option under its “add product source” section called “Use AI to add products,” which performs a one-time scan of a merchant's website to automatically find and add products to Google Ads campaigns. The feature is designed to reduce errors from manual entry and serve as the easiest way for merchants to get started, according to Google's description of the tool. The option was spotted in the wild by Saurabh on X and reported by Barry Schwartz at Search Engine Roundtable, who noted that Google had previously said the feature was coming.