Google Ads is merging its enhanced conversions features into a single toggle and allowing multiple data sources simultaneously

Google Ads is consolidating its enhanced conversions for web and leads into a unified feature with a single on/off toggle, removing the need for advertisers to choose a single implementation method and instead allowing data to flow simultaneously through website tags, Data Manager, and API integrations. The change takes effect in June 2026, with existing users automatically migrated if they have already accepted customer data terms. The update is designed to improve conversion matching accuracy and bidding performance at a time when third-party tracking signals are increasingly limited.