Front Row, a New York e-commerce agency specializing in Amazon marketplace management for beauty, health, and CPG brands, has acquired Carbon Beauty, an Amazon accelerator built specifically for clean beauty brands. Founded in 2014 by brothers Dan and Jeff Sudman, Carbon Beauty was among the first accelerators focused exclusively on clean beauty and has brought hundreds of brands onto the marketplace. The deal folds Carbon's roster and category expertise into Front Row's go-to-market offering, with Carbon advised by Consensus Advisors. Terms were not disclosed.
