FirstClub, an Indian quick-commerce app founded by former Flipkart executive Ayyappan R, raised $55M in a Series B round led by Peak XV Partners and Sofina. Unlike speed-focused rivals, the company pitches a “quality-first” approach, screening produce for defects, lab-testing staples like milk and paneer, and banning over 200 harmful ingredients before listing products. Founded in September 2024 and now operating in Bengaluru and Hyderabad, FirstClub crossed one million orders in its first year, and will use the funding to expand into new cities and add categories like beauty, home essentials, and pet care.
