Etsy sues trade group to affirm Section 230 protection

by | Dec 25, 2025 | E-commerce News

Etsy filed a declaratory judgment action against the Cashmere and Camel Hair Manufacturers Institute (CCMI) to confirm its immunity under Section 230 regarding alleged false advertising of third-party products. The marketplace is seeking to block CCMI's demands to manually scrutinize over 100 million listings, arguing that the trade group's aggressive enforcement would force a “wholesale redesign” of its business model. The legal offensive follows a years-long dispute where CCMI, which voluntarily dismissed a previous lawsuit in February 2023, continued to flag items like “Cashmere Sweater Candles” as mislabeled because they contained wax rather than wool.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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