eBay appears to be quietly testing AI-generated fashion model images by adding them to seller listings without the seller's knowledge or approval, with at least one seller discovering an altered image in their listing that distorted sleeve details and changed the collar from their original photo. Liz Morton of Value Added Resources notes that the test is the latest in a pattern of eBay inserting AI-generated content into listings without seller consent, including AI-generated FAQs in search results, AI description summaries shown on Facebook Marketplace, and AI item detail highlights added to listing pages, none of which sellers can opt out of. Notably, eBay's Chief Privacy Officer and VP of AI & Data Responsibility departed in late 2025 with no publicly named successor, leaving the company's responsible AI leadership in question at a time when sellers are raising increasingly loud concerns about transparency and accountability.
eBay is testing AI-generated fashion model images and inserting them into seller listings without permission
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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