eBay beta testing video ads in Promoted Listings Priority cost-per-click placements starting in Australia

eBay is beta-testing a new Promoted Listings Priority feature that lets sellers showcase short videos of their items in select ad placements across the site, with the initial rollout starting in Australia. Sellers can use existing listing videos or add new ones between 5 and 60 seconds long, with videos auto-playing in eligible placements and falling back to static images where video isn't supported, all under the same cost-per-click pricing model as standard Priority ads. New video-specific metrics, including view rates and video completion rates, will be available alongside existing campaign analytics, and the beta follows hints in last month's eBay Marketing Terms update that pointed to video ads being in development.