DoorDash, Uber, and Prosus Battle for Control of Europe’s Delivery Market

DoorDash, Uber, and Prosus are aggressively pursuing deals across Europe to capture share in a challenging but potentially lucrative food delivery market. Uber recently beat DoorDash to acquire most of Turkey’s Trendyol Go, while DoorDash countered with a $4 billion deal for Deliveroo and a $1.2 billion acquisition of SevenRooms to integrate dining reservations. Prosus, meanwhile, is buying Just Eat Takeaway.com for $4.3 billion to become Europe’s biggest delivery group. Each player is betting heavily on expansion despite slowing growth and thin margins, as they face off in key markets like the U.K., France, and Italy.