Disney announced plans to introduce short-form video content to its Disney+ streaming service in the U.S. later this year. The company revealed the strategy at CES 2026 to increase daily engagement among younger viewers accustomed to TikTok and Instagram Reels. Executives stated the feature included a mix of original content and repurposed clips from existing movies and shows.
Disney+ adds short-form videos to boost engagement
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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