Chinese companies like Meituan, Mixue, and Temu are aggressively expanding into Brazil amid slowing domestic growth and rising trade restrictions in the U.S. and Europe. Meituan is investing $1B to establish a delivery presence, while TikTok Shop and Mixue have also launched operations in the country. Brazil’s growing middle class and favorable China relations make it a prime market, despite new import taxes and regulatory scrutiny. Companies aim to dominate via steep discounts and aggressive expansion, prioritizing market share over short-term profits.
