Chinese Tech Firms Target Brazil as Domestic Market Slows and Global Barriers Rise

Chinese companies like Meituan, Mixue, and Temu are aggressively expanding into Brazil amid slowing domestic growth and rising trade restrictions in the U.S. and Europe. Meituan is investing $1B to establish a delivery presence, while TikTok Shop and Mixue have also launched operations in the country. Brazil’s growing middle class and favorable China relations make it a prime market, despite new import taxes and regulatory scrutiny. Companies aim to dominate via steep discounts and aggressive expansion, prioritizing market share over short-term profits.