Butter Payments Appoints New CEO and CCO to Accelerate Growth

by | Oct 23, 2025 | E-commerce News

Butter Payments named Sofya Pogreb as CEO and Charles Rosenblatt as Chief Commercial Officer to lead its next phase of expansion. The machine learning-powered payments recovery platform helps subscription and SaaS companies recover failed transactions that cost businesses an estimated $440 billion annually. Pogreb, formerly COO at BILL and NEXT Insurance, will focus on scaling Butter’s ML technology, while Rosenblatt, a veteran of Payoneer and Hyperwallet, will drive commercial strategy. The new hires accelerate Butter's push to deepen partnerships with payment platforms like Stripe and ReCharge and expand its presence across fitness, media, and retail verticals.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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