BMG expands TikTok deal to modernize digital rights tracking

BMG renewed and expanded its direct publishing agreement with TikTok to implement stricter reporting and attribution standards. The deal introduces advanced rights management tools designed to capture revenue in a “social-first environment,” addressing persistent industry concerns over royalty leakage. The partnership renewal follows a turbulent 2025 for the platform, which faced multiple licensing standoffs and internal restructuring while cementing its role as a primary driver of music discovery.