Blumhouse’s Jason Blum says AI won’t replace filmmakers anytime soon, but content creators have more to worry about

Blumhouse Productions founder Jason Blum said he was publicly roasted when the production company partnered with Meta in October 2024 to test AI models for moviemaking, but the experience actually made him less worried about AI displacing filmmakers. After making the three shorts, Blum said he was “very confident” that AI would not produce better content “for a long, long time,” and that AI-generated content is more likely to compete with social media scrolling than with movies. Blum added that while he personally dislikes AI's presence in Hollywood, he knows it is not going away and makes it available as an option for filmmakers at Blumhouse who want to use it.