BigCommerce Names Vipul Shah Chief Product Officer

BigCommerce has appointed Vipul Shah as Chief Product Officer to oversee product strategy, management, and design across BigCommerce, Feedonomics, and Makeswift. Shah brings over 20 years of experience from companies like PayPal, Google, J.P. Morgan, and Wells Fargo, and most recently led supply chain modernization at NEXT Trucking. His appointment supports BigCommerce's push to unify its platforms and accelerate innovation as AI reshapes the ecommerce landscape.