Banzai acquires ConnectAndSell, an AI sales-acceleration platform for B2B teams, for $13.2M in cash, stock, and a note

by | Jul 8, 2026 | Latest E-commerce News & Updates

Banzai, a marketing and sales technology company, acquired the assets of ConnectAndSell, an AI sales-acceleration platform that helps B2B teams reach decision-makers in live phone conversations, for $13.2M effective July 2. Consideration breaks down into $5.5M in cash, a $1.8M one-year seller's note, and $5.9M in stock and pre-funded warrants, pricing the deal at less than one times ConnectAndSell's fiscal 2025 revenue. ConnectAndSell reported $14.7M in revenue for fiscal 2025 at an 86% gross margin, according to the companies. Banzai said the deal adds a sales-acceleration platform to its marketing and sales software portfolio, with most of ConnectAndSell's 38 employees joining the company.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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