Asaas, a Brazilian fintech that handles billing, payments, and financial management for small and midsize businesses, is acquiring Helena CRM for R$150M, its largest deal ever and its second acquisition of 2026. Helena is a conversational CRM built to run inside WhatsApp, covering the full sales journey from lead generation and chatbots to funnel management, with ties into Instagram and Facebook and a network of 500-plus partners. The move pushes Asaas earlier into its customers' sales process, pairing its payment tools with autonomous AI sales agents so a small business can run everything from lead to invoice in one place, and it lands as WhatsApp cements itself as the default sales channel for Brazilian SMEs.
