Apple’s AI upgrade leans on Google’s Gemini, chips, and cloud to power the new Siri, deepening its reliance on a rival

by | Jun 9, 2026 | Latest E-commerce News & Updates

Apple's WWDC reveal of a long-delayed AI upgrade to Siri quietly confirmed how dependent it has become on Google, with Apple's models trained using Google's Gemini, partly trained on Google's TPU chips, and its most demanding “AFM Cloud Pro” tasks running inside Google's data centers. The upgraded Siri and other AI features roll out later this year, initially skipping the EU and China for regulatory reasons, and Apple insists no user data is stored on Google's servers or used to train Google's models. The deeper entanglement hands Google more leverage in a relationship where it already pays Apple billions to be the default iPhone search engine, and it complicates Apple's privacy-first brand and the antitrust scrutiny both companies already face.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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