Apple opens iPhones in Brazil to rival app stores and payments, its first DMA-style overhaul outside Europe

by | Jun 18, 2026 | Latest E-commerce News & Updates

Apple will let iPhone owners in Brazil install apps from rival marketplaces and pay through non-Apple systems, under a deal with antitrust regulator CADE that makes Brazil the first big market beyond Europe to get the changes. The new rules arrive with iOS 26.5, letting developers ship apps through Apple-vetted third-party stores and add their own payment options beside Apple's, with reworked fees Apple says leave developers paying the same or less. Commissions on digital goods fall to 10% or 21%, down from the usual 30%, while apps sold off the store owe a 5% core-technology fee and sales via developer websites carry a 15% store-services fee. Apple contrasted the deal with the EU's Digital Markets Act, saying Brazil and Japan let it keep safeguards the EU barred, like marketplace authorization and its own payment option.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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