Apple Music announced a partnership with Ticketmaster to integrate live event discovery directly into the app, giving users personalized concert recommendations based on their listening habits through a homepage carousel, dedicated Concerts Tab, Artist Pages, and push notifications for nearby shows. Every event listing now includes a direct link to Ticketmaster for ticket purchases, expanding an existing relationship that already powers event listings across Apple Maps, Spotlight Search, Photos, and Shazam. The move comes shortly after rival Spotify partnered with SeatGeek for similar in-app ticketing access, and on the same day, Apple Music also announced a separate partnership with Bandsintown to display its concert listings within the app.
Apple Music partners with Ticketmaster to add personalized concert discovery and direct ticket links

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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