Apple loses AI researchers and Siri executive to rivals

by | Feb 2, 2026 | E-commerce News

Apple lost at least four AI researchers and a senior Siri executive to competitors including Meta and Google DeepMind. The company is facing retention challenges as it is struggling to keep pace with peers and is outsourcing key technology to Google. The iPhone maker is preparing two new versions of its voice assistant for release later this year despite the recent departures.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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