Apple launches Apple Business, a unified platform combining device management, email, and customer engagement tools

Apple launched Apple Business, a new all-in-one platform that consolidates its previous business products — Apple Business Essentials, Apple Business Manager, and Apple Business Connect — into a single web portal and app covering device management, employee communications, and customer engagement across the Apple ecosystem. The platform includes mobile device management tools, a zero-touch device deployment feature called Blueprints, integrated email and calendar services linked to custom domains, and brand management tools that control how businesses appear in Safari, Siri, Spotlight, Apple Maps, and Apple Mail. Apple is also introducing Maps advertising through Apple Business, with ads appearing at the top of search results in Maps launching in the U.S. and Canada this summer, and the platform is free with optional paid add-ons for iCloud storage and AppleCare+.