Apple hires ex-Google executive Lilian Rincon as VP of AI marketing as it prepares a Gemini-powered Siri

Apple has hired Lilian Rincon, who spent nearly a decade at Google overseeing shopping and assistant products, as vice president of product marketing for artificial intelligence, reporting to marketing chief Greg Joswiak. The hire comes as Apple prepares to release an improved version of Siri rebuilt using Alphabet's Gemini AI model, according to Reuters. Rincon's background overseeing Google's assistant products makes her a direct fit for the role as Apple works to close the gap with competing AI assistants.