Apple is exploring ways to incorporate AI agents into its App Store, aiming to embrace the trend while preserving the strict developer rules that have led it to block vibe coding tools for months. Agentic AI creates inherent challenges for Apple's policies, since some agents can spin up smaller apps on the spot after Apple has already approved the parent app, potentially helping developers bypass App Store fees or distribute unvetted software. The exploration comes as Apple prepares for next month's developer conference, where it's expected to unveil an overhauled Siri powered by Google's Gemini that can manage cross-app tasks, with App Store commissions generating nearly $50B globally in 2025, up 20% YoY.
