Apple has rolled out its largest-ever update to App Store Connect Analytics, adding more than 100 new metrics covering In-App Purchase and subscription performance, new cohort analysis tools that let developers track user behavior by download date, source, or offer start date, and two new peer group benchmarks measuring download-to-paid conversion and proceeds per download. The update also includes two new exportable subscription reports via the Analytics Reports API, support for up to seven simultaneous filters, and a new App Store Analytics Guide to help developers build data-driven growth strategies. Cohort data is aggregated, and benchmarks use differential privacy techniques to protect individual developer performance while still delivering actionable competitive insights.
