Anta buys 29% Puma stake for $1.8B and rules out takeover

by | Jan 27, 2026 | Latest E-commerce News & Updates

Anta Sports, China's largest sportswear brand, agreed to acquire a 29% stake in Puma from the Pinault family for approximately $1.8 billion. The deal represented a 62% premium over Puma's closing share price and positioned Anta as the German sportswear maker's biggest shareholder. While Anta ruled out a full takeover, the company stated it plans to leverage its expertise to boost Puma's sales in the Chinese market.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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