Anta Sports, China's largest sportswear brand, agreed to acquire a 29% stake in Puma from the Pinault family for approximately $1.8 billion. The deal represented a 62% premium over Puma's closing share price and positioned Anta as the German sportswear maker's biggest shareholder. While Anta ruled out a full takeover, the company stated it plans to leverage its expertise to boost Puma's sales in the Chinese market.
Anta buys 29% Puma stake for $1.8B and rules out takeover
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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