Amazon Prime Video recorded its most-watched Thursday Night Football broadcast ever during the Christmas night game between the Denver Broncos and Kansas City Chiefs. The stream averaged 21.06 million viewers and peaked at 22.90 million to surpass the previous record of 19.39 million set earlier in the month by the Lions and Cowboys. The platform also saw record engagement for its pregame show as fans tuned in to watch an injury-plagued Chiefs squad fall 20-13 to Denver.
Amazon scores 21M viewers for Christmas NFL broadcast
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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