Amazon launches Haul as “Bazaar” in 14 countries

by | Nov 10, 2025 | E-commerce News

Remember Amazon Haul — the low-cost direct-from-China marketplace it launched in November 2024 to compete with Temu and Shein? After piloting the budget marketplace in the US one year ago, Amazon subsequently launched Haul in the UK, Germany, France, Italy, Spain, Japan and Australia.

Amazon then took its budget marketplace model to Mexico, Saudi Arabia, and the United Arab Emirates, this time launching under the name Bazaar to better resonate with local languages and cultures. 

Now, the Bazaar marketplace is expanding to 14 additional countries with a new mobile app including Hong Kong, Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, Dominican Republic, Jamaica, and Nigeria.

Here's what we know about Bazaar: 

  • Most items on Bazaar are priced under $10, with many as low as $2.
  • Product categories range from fashion and apparel to home and lifestyle goods. 
  • Customers can use their existing Amazon credentials to shop on the app.
  • Free shipping is available in all regions by hitting local minimum purchase amounts, with a flat rate delivery charge for smaller orders.
  • New customers receive 50% off their first order.
  • Deliveries typically arrive in two weeks or less.
  • All products sold on Bazaar undergo Amazon's compliance checks before being listed for sale.
  • Bazaar offers free returns within 15 days of receipt.
  • Bazaar supports six languages including English, Spanish, French, Portuguese, German, and Chinese.
  • Payment options include Visa, Mastercard, and American Express cards. (No BNPL? I want to split my $14 purchase into four interest-free installments.)
  • The Bazaar mobile app is available for both iOS and Android.

I am currently living in Ecuador, one of the new countries that Bazaar expanded to, but I wasn't able to download Bazaar because my Google Play account is tied to the U.S. However tomorrow I'm going to download Bazaar to my wife's phone and see how good the deals are.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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