Amazon Aware of Prime Account Sharing, But Isn’t Cracking Down Yet

Amazon knows some customers are sharing Prime benefits beyond their households, but unlike Netflix and Disney, it’s not enforcing strict restrictions. Instead, VP Jamil Ghani says the company is encouraging users to sign up for their own memberships, noting Prime is designed for people living together, such as families or roommates. Amazon hasn’t ruled out future action, but it’s taking a softer approach for now, even as rival platforms have seen big subscriber boosts after cracking down on sharing.