Afterpay and Sydney's Qudos Bank Arena (ranked among Billboard's Top 5 Live Music Venues in the World in 2025 and the largest indoor arena in Australasia) announced on Wednesday a five-year naming rights partnership that will rebrand the venue as Afterpay Arena through 2031, with the deal going beyond a name change to offer end-to-end payment flexibility across the entire fan experience. Afterpay's Pay in Four installment product will be available for ticket purchases, while Block sister company Square will power point-of-sale transactions for food, beverage, and merchandise throughout the venue, making it the first major entertainment venue in Australia to offer fully integrated BNPL across the fan journey. The deal is backed by Afterpay-commissioned research showing that 94% of cost-affected event-goers have missed live events due to upfront payment barriers, 58% of consumers would be more likely to attend events with flexible payment options, and 74% said they would spend more at venues offering payment choice.
