Adyen agreed to acquire Talon.One, a Germany-based loyalty and promotions platform serving 300+ merchants, for EUR 750M in cash

Adyen announced a definitive agreement to acquire Talon.One, a Germany-based loyalty and incentives platform founded in 2015 that serves more than 300 global merchants and is expected to generate approximately EUR 60M in annual recurring revenue by end of 2026, for EUR 750M in cash. The acquisition extends Adyen's Unified Commerce strategy by combining its global payments infrastructure with Talon.One's real-time loyalty and promotions decisioning capabilities, allowing merchants to recognize a customer and apply SKU-level promotions and pricing adjustments directly within the payment flow before a transaction is completed. Talon.One's co-founders will reinvest a portion of their proceeds into newly issued Adyen shares, and the deal is expected to close in the second half of 2026 pending regulatory approval.